Theme:
Archaeological heritage and museum management: future chances, future risks
Title:
Professional Communication of Archaeological Research - Trainings and Owned Media
Content:
No epoch has ever been so determined by the exchange of information as the century we live in today. The easiest way to grasps the continuous flow of data and opinions is the Internet. It is omnipresent and characterizes our work and everyday life. There can be no doubt: communication is the key to our modern society.
Nevertheless, training in professional communication is rare in the archaeological community and certainly not part of the normal curriculum.
In the workshop we will talk about the process of external information transfer in the context of archeological projects and small institutions. We will discuss target groups and news factors. Furthermore we will explore the possibilities that owned media provide for the communication of our archaeological work, like websites, Facebook and Twitter accounts. We are also going to look into feedback analysis to improve the impact of our massage. We will discuss the need for more communication training for archaeologists and how this could be accomplished. Contributions should be in form of impulse presentations 10 minutes each. In an atmosphere of open dialogue, there will be plenty of opportunity for mutual exchange and questions.
Keywords:
Communication, public relations, Media relations, News factors, Target groups, communication channels
Session associated with MERC:
no
Session associated with CIfA:
no
Session associated with SAfA:
no
Session associated with CAA:
no
Session associated with DGUF:
no
Session associated with other:
Main organiser:
Dejan Veranic (Slovenia) 1
Co-organisers:
Cyril Dworsky (Austria) 2
Helena Seidl da Fonseca (Austria) 2
Affiliations:
1. UNESCO kolišča na Igu, JZ Krajinski park Ljubljansko barje
2. UNESCO Welterbe “Prähistorische Pfahlbauten um die Alpen” in Österreich, Kuratorium Pfahlbauten
THIS SESSION CAN NOT BE SELECTED AT THIS MOMENT