EAA2021: Abstract
Abstract is part of session #495:
Title & Content
Title:
Creating a transnational culture route in the middle of the Covid-19 crisis – the Iron Age Danube route experience
Content:
EU-projects regularly present great opportunities to create transnational co-operations in research, monument protection and tourism. They provide funds for many archaeological stakeholders in Europe and sometimes give rise to truly great products. However, they also have an inherent major flaw – all of them sooner or later end. What happens with all the nice results and products of e.g. Interreg projects? Are they sustainable at all?
The partnership of the Interreg Danube Transnational project called Iron-Age-Danube was faced with the same questions as it approached the end of the project in 2019. The new network, a visitor app and an e-learning tool, boards in micro-regions in four countries and joint publications were all available at the end of the project, but now needed a new and sustainable solution. The partners decided to establish the Iron Age Danube Route, which is managed by the Iron Age Danube Route Association in Zagreb (https://www.ironagedanuberoute.com/). The goal is to permanently connect and jointly promote Iron Age landscapes and highlights, by joint activities in touristic promotion and research. The Association was established in June 2019 with eleven members from four countries, which set themselves to develop necessary and attractive common activities. Developing a set of joint promotion products was one of the first such activities.
When the Covid-19 crisis started at the beginning of 2020 the Route was already well established and at that point aimed to expand to new members in different countries. The new situation forced the members to rethink and refocus their activities. How this was achieved and which measures are needed in the future in order to make it sustainable is the main topic of our paper.
The partnership of the Interreg Danube Transnational project called Iron-Age-Danube was faced with the same questions as it approached the end of the project in 2019. The new network, a visitor app and an e-learning tool, boards in micro-regions in four countries and joint publications were all available at the end of the project, but now needed a new and sustainable solution. The partners decided to establish the Iron Age Danube Route, which is managed by the Iron Age Danube Route Association in Zagreb (https://www.ironagedanuberoute.com/). The goal is to permanently connect and jointly promote Iron Age landscapes and highlights, by joint activities in touristic promotion and research. The Association was established in June 2019 with eleven members from four countries, which set themselves to develop necessary and attractive common activities. Developing a set of joint promotion products was one of the first such activities.
When the Covid-19 crisis started at the beginning of 2020 the Route was already well established and at that point aimed to expand to new members in different countries. The new situation forced the members to rethink and refocus their activities. How this was achieved and which measures are needed in the future in order to make it sustainable is the main topic of our paper.
Keywords:
Iron Age Danube Route, network, joint activities, touristic promotion, creative solutions, sustainability
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authors
Main authors:
Szabolcs Czifra1
Co-author:
Szilvia Fábián2
Marko Mele3
Sanjin Mihelić4
Marko Mele3
Sanjin Mihelić4
Affiliations:
1 Hungarian National Museum (Magyar Nemzeti Múzeum)
2 Hungarian National Museum
3 Universalmuseum Joanneum
4 Arheološki Muzej u Zagrebu
2 Hungarian National Museum
3 Universalmuseum Joanneum
4 Arheološki Muzej u Zagrebu