Theme:
2. Archaeological Sciences, Humanities and the Digital era: Bridging the Gaps
Session format:
Session with keynote presentation and discussion
Title:
Digital Dissemination: Using New Tools to Communicate with Stakeholders
Content:
As archaeologists and heritage specialists, we know that civil engagement is vital for a project to live, survive, and thrive. Without the inclusion of local communities, a project cannot happen. Local communities are indispensable for any archaeological or heritage project to happen and have continuity. As professionals, we know that people care mainly for what they know and hold close in their daily life. Similarly, in this digital age, adapting to new forms of media will prove imperative for the continuation of public engagement with archaeological sites and the field as a whole.
Short-form content has become our main source of social media with the highest return on investment (ROI) of any online marketing, comprising over 80% of internet traffic. The increase in the use of social media and online tools makes these projects diverse and civil engagement spreads in the online world as well as the offline.
With this session we want to create a space for communication, where we can discuss both sides of the same coin. On one hand we will look at the benefits and hurdles of establishing an online presence with archaeology outreach as a whole. Discussing real world examples of opportunities, impactful outreach, and new forms of research dissemination, as well as the need for online safeguards against doxing and cyber-threats. On the other hand we will discuss projects focused on the inclusion and participation of different stakeholder groups (with no importance of group size, age, gender or any of the participant’s characteristics) where the civil engagement is the main key. Here we can discuss the after effects of the use of digital tools on archaeological dissemination in civil engagement and society.
Keywords:
Digital Media, Public Archaeology, Education, Online Safety, Outreach
Session associated with MERC:
no
Session associated with CIfA:
no
Session associated with SAfA:
no
Session associated with CAA:
no
Session associated with DGUF:
no
Session associated with other:
The Humanities Guild
Main organiser:
Grace Rinehart Macrae (Ireland) 1,2
Co-organisers:
Aida Loy (Netherlands) 3
Alexandria Petrocelli (United States) 2
Isaac Martínez Espinosa (Spain) 4,5,6
Fernando Mora Rodríguez (Spain) 7,8
Affiliations:
1. University College Dublin
2. The Humanities Guild
3. Independent Researcher
4. Urraca Historiadores
5. Colegio Menesiano
6. Instituto de Estudios Riojanos
7. Asociación del Hórreo Asturiano
8. Red Horrea (Red Internacional De graneros elevados tradicionales)
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